The Founder Marketing Bootcamp
A practical marketing programme for founders who need their marketing to work — without becoming full-time marketers themselves.
- Four weeks of guided, hands-on implementation in your own business
- Marketing strategy, practical skills and accessible AI tools
- Systems that keep your marketing moving when you get busy
- Duration
- Four weeks
Your business can’t afford for marketing to stop every time you get busy
You’re managing customers, operations, finances and decisions. Somewhere in between, you’re also expected to create content, answer enquiries, generate leads, follow up with prospects and keep your brand visible.
Hiring a full marketing team isn’t always practical. Spending hours every day trying to keep up isn’t sustainable either.
The Founder Marketing Bootcamp is designed for exactly this reality. Over four weeks, you’ll build a more structured, consistent and increasingly automated marketing function around your business — combining practical skills, strategic thinking and accessible AI tools to get more from the time and resources you already have.
The goal isn’t to hand you another list of things to do. It’s to rethink how those things get done.
More customers. More leads. More consistency. Less unnecessary work.
Imagine running a paid advertising campaign without personally answering every enquiry as it arrives. A system captures each lead, asks the right qualifying questions, organises the answers and shows you who is ready for a conversation. You set aside one focused session for your qualified prospects, while automated follow-ups keep everyone else moving through your pipeline.
Now apply the same principle to your content, customer communication, email outreach and other repetitive marketing work.
That’s the marketing infrastructure you’ll learn to build — not by hiring an expensive team or buying complicated software, but by understanding the strategy behind your marketing and using practical tools, including AI and automation, to make your effort go further.
What you’ll learn
Understand your customers before you market to them
Identify your ideal customers, understand their motivations and challenges, and segment your audience by need, behaviour and readiness to buy. Use practical research techniques to shape relevant offers and stronger messaging — because reaching more people means little if they’re the wrong people.
Create content consistently, without creating content all day
Build a content strategy that links your business goals to the conversations your audience cares about. Generate ideas, create compelling assets, repurpose what you have and produce content in batches — using AI for research, planning and writing while keeping your brand’s voice.
Build a lead generation and qualification system
Turn attention into an organised pipeline: lead campaigns, enquiry forms, qualifying questions and structured capture, so prospects can easily show interest and you can see which conversations deserve your attention first. Add automated follow-ups and nurturing so fewer promising enquiries slip through the cracks.
Use AI assistants for routine marketing tasks
Use accessible AI tools to draft responses and emails, organise lead information, support prospect research and streamline recurring work, and connect them into simple workflows. The aim isn’t to automate every interaction — it’s to automate what doesn’t need you, so you can give more attention to what does.
Host your own lives and webinars
No large team or studio required. Plan a session around a clear business objective, structure your presentation, promote it, manage the setup and give attendees a clear next step — using live content to demonstrate expertise, answer questions and build trust.
Build a marketing system that fits your business
Connect content, research, lead generation, qualification, follow-up and conversion into one process. Decide what to prioritise, what to systemise, what to automate and what still needs you — and measure what matters, from qualified enquiries and conversion rates to retention and repeat sales.
And there’s more: the programme pairs marketing fundamentals with practical implementation, giving you the foundation to make smarter decisions and to explore more advanced uses of AI, automation and structured workflows in your business.
Designed for the founder who can’t do everything
For business owners who know marketing matters but have limited time for it: the founder still handling marketing personally, the entrepreneur creating content in spare moments, the owner receiving enquiries without a reliable system to manage them.
You don’t need to be a marketing professional, have a marketing team or master every AI tool. You need a willingness to rethink how your marketing works — and to put practical systems in place.
Four weeks. Practical implementation. A smarter way to market.
This isn’t a passive course where you watch videos, collect notes and hope to find time to apply them. It’s a guided implementation programme: you work on your own business, make decisions and put what you learn into practice.
You’ll develop a sharper understanding of your customers, communicate your value more clearly, build more consistent content and lead generation, and use automation to reduce manual work — leaving with a clear marketing direction and processes you can keep refining as you grow.
Because your marketing shouldn’t depend on how much free time you happen to have that week.
Your business needs marketing. It doesn’t need you doing everything manually.
You started your business to build something valuable — not to spend every hour switching between jobs to keep everything alive. Join the Founder Marketing Bootcamp and build a marketing function that works with the realities of running your business, not against them.
How to Get Started
Complete the registration form
Register your interest through the form on this page.
Attend the free Friday session
Learn about the programme, its value and how it works.
Complete payment and join
Once you’ve received the programme details and payment instructions, complete payment to join.
Register for the Bootcamp
Complete the form and we’ll share the details of the next free Friday session. Registering doesn’t commit you to pay or confirm a place.
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Frequently asked questions
Do I need marketing experience?
No. You don’t need to be a marketing professional or have a marketing team. You do need to apply each week’s work to your own business.
How much time will it take each week?
Plan time each week to put what you learn into practice. The schedule is shared at the Friday session.
Can someone from my team join?
Yes. If an employee handles your marketing, include their email address when you register.
What happens after I register?
You’ll receive the details of the next free Friday session, where we explain the programme and the next steps.
Have a question?
Ask us anything about the Founder Marketing Bootcamp before you register.